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Perspectives on building businesses and products that last
Editorial thinking from across the OSQOM portfolio on multi-business strategy, digital-product development and long-term operating capability. Written for founders, operators and builders.
OSQOM brings together operating experience across consulting, technology, health, media, hospitality and commerce. The principal Greek entity, DEVELOPMENT AND NEW TECHNOLOGIES HUB P.C., was registered in 2021 and serves as the central operating company and portfolio coordination hub.
This Insights section exists to share what we have learned — honestly, and without the performance of thought leadership. The topics we write about reflect the actual strategic, product, and organisational questions we face as we develop the portfolio in Greece and wider European markets.
We believe that transparency about how companies are built — not just the outcomes, but the trade-offs, the missteps, and the frameworks that guided us — is genuinely useful to the broader ecosystem of entrepreneurs and operators we are part of.
Piraeus, Greece
Registered office
OldSpell
Owned consumer brand
StrategyMarch 2026
Why diversification is a defining advantage of modern business portfolios
A diversified operating portfolio that spans multiple sectors does not simply spread risk — it compounds learning. When one business solves a distribution problem, another can adopt the same solution earlier. When a MediaKit title discovers how audiences consume long-form content, a product team can apply that insight to customer education and growth. This cross-pollination of operating knowledge is one of the advantages OSQOM is building across its portfolio.
ProductFebruary 2026
Building digital products for durability, not virality
The incentive structures of venture-backed software companies can push teams toward growth metrics that look impressive in pitch decks but erode long-term product quality. OSQOM takes a different view. Digital products — from the QR infrastructure of DroidQR to the market-intelligence workflows of Therapea — should be evaluated on usefulness, retention, unit economics and user outcomes rather than manufactured virality.
PeopleJanuary 2026
Talent strategy across a multi-business portfolio
One of the advantages of a multi-business operating portfolio is the opportunity it creates for cross-disciplinary contribution. A product designer may support a Softomatics platform, a MediaKit publishing property or a Herballis consumer initiative. This operating model builds institutional knowledge and rewards people who can grow across disciplines.